Yet we don't set our stall by them. Many of our producers are averse to entering wines in competitions, often because they just can't be bothered with the hassle of doing so.
Last week on the 12x75 blog, Geordie Clarke made a good fist of defending awards from a consumer's perspective. In the supermarket wine aisle, where so much dross can be dressed up as something else, one of those shiny stickers can steer an unsuspecting shopper in a better direction than a price promotion.
So as long as awards aren't seen as the be-all-and-end-all when choosing a wine from us, we think they're useful - up to a point, and more than points.