Wine awards are useful, up to a point

We've written a bit before about why at Red Squirrel Wine we don't publicise wine scores. What we will include, on occasion, are some awards. They single out wines that have done particularly well when put up against hundreds of competitors, and the judging process is both rigorous and 'crowd-sourced' in a way an individual's subjective score can't be.

Yet we don't set our stall by them. Many of our producers are averse to entering wines in competitions, often because they just can't be bothered with the hassle of doing so.

Last week on the 12x75 blog, Geordie Clarke made a good fist of defending awards from a consumer's perspective. In the supermarket wine aisle, where so much dross can be dressed up as something else, one of those shiny stickers can steer an unsuspecting shopper in a better direction than a price promotion.

So as long as awards aren't seen as the be-all-and-end-all when choosing a wine from us, we think they're useful - up to a point, and more than points.


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